Basic Bra

Reinforced platform & side slings mimic the support of a wire.

Our patented U-Slings are where the magic happens. Reinforced with heavy duty powermesh, they mimic the shape and support of an underwire, without any of the discomfort. The platform sling lifts and separates your boobs (monoboob be gone) while the side slings encourage forward projection, to help banish any east-to-west action.

Providing wire-free separation that banishes monoboob.

Our bras are seamlessly knitted using a super strong (but ultra soft) NILIT™ 6.6 yarn called Softex. It’s incredibly durable and longwearing, with great stretch retention. The knitted support panels and underband are ribbed and firm to provide additional lift and separation, because 80% of a bra’s support comes from here and not the straps.

Bodies change, so we have 6 hook & eyes to grow with you.

As a company made up of women in all stages of life, we know better than anyone that bodies change and that needs to be normalised. That’s why all of our bras have 6 rows of hooks and eyes, to keep you secure and supported through all your fluctuations. Our heat moulded cups and 4-way stretch recovery work together to hug your boobs, no matter their size.