The Wire-Free Bra for Big Boobs

We’ve been designing bras for over 15 years, and in that time we’ve figured out how to get maximum shape, lift and support, wire-free. And we’re pretty proud of it.

You need different support than your smaller counterparts. It's not rocket science, it's just different engineering. So we’ve reinvented the everyday bra using our patented U-Sling technology. With our signature UpLift Tech, it encompasses the bust and shapes without hard, uncomfortable wires.

We’re unapologetic about the fact that we specialise in bras for G cup and up. For years you’ve been overlooked, having to wear bras with no support or shape, painful wires or forced to squeeze into smaller sizes and compression garments. We know your struggle and empathise with your frustrations (and back pain).

You have long been an afterthought of the lingerie industry, but for us, you take centre stage. For us, you are part of an exclusive club for whom we solely and wholly design bras.